Is The Business Delivering?
The Fulling team started a new staff meeting series! We are watching The Five Questions of Vision Casting by Jeff Henderson.
'“Thriving organizations understand how to transition people from benefiting from the mission and vision to participating in the mission and vision. In this five-session video series, Jeff Henderson asks five questions surrounding vision casting, explaining what it takes to transform consumers into vision-carriers for your organization.”
In this session, Jeff discusses how to know if you are doing what you say you will and if the product matches the promise. Jeff said, “Great vision casting with poor execution is marketing to your detriment.”
-Measurement systems track hard data, which help leaders know how the organization is actually doing in delivering its promised products.
-This series as a whole helps leaders attract and equip vision-carriers who will want to share their organization’s vision with others. To create vision-carriers, Jeff said, leaders must become vision-casters who can effectively create, communicate, and deliver their vision. Enthusiastic vision carriers will keep users coming back for more.
Food for Thought
When have you ever experienced disappointment with a product after hearing great things about it?
What systems do we have in place to track whether we’re delivering on our promises?
In what ways do you plan to focus on delivering our vision to our clients after this study?