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Brainstorm Media
The Situation
A local media marketing company saw its cash flow being diminished due to large customers not paying their invoices on time. This resulted in limited cash to pay its suppliers and potentially jeopardizing important relationships for media buying in the future.
The Solution
Fulling focused on:
Organizing the company’s financial operations and developed a system to track outstanding receivables before they become delinquent.
Fulling contacted both the customers and vendors to establish payment arrangements and managed the cash flow to accommodate the companies involved.
The Results
Within 45 days, the company collected 100% of the aged receivables (over $100,000) and was able to pay each vendor in full. With the accounting and cash flow functions managed by Fulling, the owner has maintained integrity with vendors and is now able to concentrate on developing the company into new media markets.
Randy Miller, President Brainstorm Media, Inc.