Is The Problem Connecting?
The Fulling team started a new staff meeting series! We are watching The Five Questions of Vision Casting by Jeff Henderson.
'“Thriving organizations understand how to transition people from benefiting from the mission and vision to participating in the mission and vision. In this five-session video series, Jeff Henderson asks five questions surrounding vision casting, explaining what it takes to transform consumers into vision-carriers for your organization.”
In the first video, Is The Problem Connecting, Jeff explains how a clear vision is critical for any organization to grow and thrive. He defined vision as “a problem that you and your organization need to solve.” Positive word-of-mouth advertising fuels growth in an organization or business. Jeff called this “vision casting.” What are your customers telling other customers?
“Vision, rarely repeated, is quickly forgotten.”
We talked about how we keep our vision statement top of mind by displaying it on our Staff Meeting agenda every week. We continue to look for ways to better explain what we do to our clients and prospects in a few short sentences. Elaine shared that it really is rewarding when the light bulb comes on for our new clients and they understand their financials for the first time & have clarity. Often having clarity and peace of mind will naturally grow profits.
Food for Thought
What is the problem our business has gathered together to solve?
What is the current vision (mission) statement of our organization?
How well are we reinforcing our vision to our clients?
What are some ways we could empower enough people to understand the problem our organization is trying to solve?